Romy Strasser

Soft Marks

Art Direction
2025

SOFT MARK explores the memories and the symbols of our upbringing, looks at what we’ve left behind and what was left for us. Across generations, clothes and objects carry the codes of taste, class, and identity. Fashion becomes a way to read what was valued and aspired. Each piece becomes a fragment of memory, reassembled and celebrated. We searched through our imaginary attics and basements, uncovering the things that shaped us, not out of nostalgia, but to reconstruct, reframe what was once precious, and question why it was.

Photographer
Karl Felix
Styling
Daliah Spiegel
Art Direction & Production
Romy Strasser
Casting
ELI XAVIER
Talent
SIGNE MICHAELSSON at MIKAS
Make-Up
CATALINA SARTOR at GO-SEE
Hair
ROGER CHO at ARTLIST
Nails
LI NAN
Creative Production
HANNAH CORCOS
Location Scouting
ANNA HEDDERICH at ANGELS PRODUCTION
Photographer Assistant
EMIL KOSUGE
Stylist Assistants
VERA PETRIAEVA. SAMUEL KÜNSTLICHER, STEVEN BIAFRY & DOUNIA KADDOUR