Romy Strasser

In early 2024, Charles Blunier & Co. was commissioned to rebrand the modular furniture manufacturer SYSTEM4, for which I had the creative lead. A comprehensive market and competitor analysis lead to the development of a holistic brand strategy. Emphasizing the flexible modular design philosophy with the guiding concept "Endless Inspiration”, we delivered a complete visual identity redesign including a custom typeface, a new website with integrated eCommerce, and a dedicated print magazine. The rebranding was supported by a wide-reaching campaign across social media and OOH channels.